We build compelling story angles that grab the media's attention and drives traffic to your site
With Birnbach Communications, you get pragmatic, passionate, and performance-driven PR and thought leadership
For more than two decades, we've been helping clients, Hebrew SeniorLife or Akston Biosciences, raise awareness as thought leaders in The New York Times, Wall St Journal, Forbes, BBC and other top-tier media
From developing and executing thought leadership programs, we build our clients’ market credibility on issues important to their customers and their industry Our programs have helped clients raise millions in new funding, get acquired, help sales, improve morale, and recruit new employees
With more than two decades of experience, we still love to score meaningful coverage for our clients Whether we're focusing on national, trade, local or social media for each client, we learn their business and communications objectives and match them with the right media We monitor the media closely and know how to pitch and tell compelling stories to get their attention and secure strategic coverage
We provide critical insight that transforms facts, key messages, and strategy into timely, compelling and credible stories We look for multiple ways to leverage content, for instance, securing coverage based on blog articles and advertorials
Clients choose us for our corporate communications, thought leadership, media relations, and content development programs We help emerging, mid-size, public and nonprofit clients engage their customers, key communities and influencers; launch new products and services; drive lead-generation; increase valuation; and raise awareness of important issues We have a strong track record for delivering results and staying within budget
We have deep experience across a range of industries including technology, life sciences and biotech, healthcare, FinTech, security & compliance, CleanTech/green tech, EdTech & education, STEM, AI and robotics as well as Business-to-Business (B2B) and nonprofits
Some PR shops are great at media relations but don't understand a client's business I've managed public relations at two different companies in two different sectors, and Norman Birnbach and his team combine strong technology expertise with a deep understanding of my business Their media recommendations are strategic, successful and sensitive to our corporate culture
Daniel Collins Division Vice President, Corning, Inc
We selected Birnbach Communications to help us get the word out because of its strong background in financial services and its creative, agile approach to building the brand in the trade and business media, as well as through social media Its senior team is here for us not only in strategy development and brainstorming, but also in execution and follow-through
Steve Pugh President, UNIT4 Business Software Birnbach's contacts at The Wall Street Journal were invaluable in getting us that crucial first meeting What a difference it's made to our presence in the Journal since then, and our ability to get our message to more of the diabetes community
Rachel J Whitehouse Vice President, Marketing and Communications, Hebrew SeniorLife Clients come to us for our strategic perspective and ability to communicate complex messages by leveraging a range of public relations and social media services to help them raise awareness and generate leads
We look for clients that seek to make a difference or already do so; they partner with us for communications success; offer us the opportunity to do work we can be proud of, and to have fun while doing so
We've worked with more than two dozen companies and organizations from more than a dozen countries Our experience includes leading global communications to representing North America as part of the global communications teams for our clients We help launch international companies in the U S and support U S companies conducting business in other countries
Our clients are making a difference, and are looking for a communications partner that’s as passionate about what we do as they are We look for clients that offer us the opportunity to do work we can be proud of, and to have fun while doing so
Is “Fake Meat” Just a Fad? Second Set of Trends for 2023 Birnbach Communications Issues Top Five Business, Media and Marketing Trends for 2023 We Hate the Phrase “New Normal” But Here are 7 Marketing Tips for Navigating the You-Know-What WCVB-TV: “Boston Chronicle: Giving back through acts of kindness Power a Dream helps senior citizens achieve their dreams and the Wonderfund supports children involved with the Department of Children and Families” (Dec 19, 2022) Boston Globe: “Torah Sisters bond to piece together Jewish history: At a senior residence in Dedham, three women who were otherwise strangers create a new cover for an old Czech scroll” (Sept 23, 2022) New York Times: “Can You Pass the 10-Second Balance Test? This simple, often neglected skill can pay huge dividends later in life ” Forbes com: “Easier-To-Produce Room Temperature Covid Shot Shows Promise In Early Clinical Trials” Birnbach Communications Issues Key Media, Business and Tech Predictions for 2023 Hebrew SeniorLife: “New Study Finds Screening of Osteoporosis Lags Other Diseases New study finds bone density screenings for women over 65 years have dropped, especially for Black women; lack of post-fracture care puts patients at risk” (Dec 20, 2022) CommPro Biz: “We Hate the Phrase “New Normal” But Here are 7 Marketing Tips for Navigating the You-Know-What” (Dec 5, 2022)
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