Call Tracking

Call Tracking is a browser-based service from Caller Insight that shows which advertising channels produce inbound phone calls. It suits businesses that advertise in print, on radio, on billboards and through pay-per-click campaigns and want to compare the results.

What Call Tracking offers

• Call tracking numbers — toll-free and local numbers that can be bought from the manager's dashboard.
• Real-time reporting — call counts by campaign or state, average duration, minute usage, time of day, day of week and disposition.
• Call recording — recordings of sales and support calls for review.
• Keyword call tracking — links calls to online pay-per-click campaigns.
• Alerts — text and email notices when a call is missed.
• Agency sub-accounts — client logins to their own results, with white-labelling.

Who it works with

Marketing agencies, in-house marketing teams and managers who need to compare departments or justify campaign budgets.

Key facts

• Provider: Caller Insight
• Access: web interface usable from any internet-connected device