You ranked #1 on Google… but got 0 clicks. What happened? That’s where Zero-Click Searches arrive: Google provides users with direct, quick, and voice answers without requiring a visit to your website.
So what is the impact?
CTR is falling
Featured Snippets, Knowledge Panels & “People Also Ask” are rising
And SEO? It’s changing and evolving now.
Have you ever Googled something like “weather in Kathmandu” or “currency conversion USD to NPR” and found the answer without even clicking on a link?
That’s a Zero-Click Search– and it’s changing how we come to SEO.
As Google now provides answers directly on the search results page (SERP), the number of clicks to different websites is declining. However, there is still a way to stay ranked on the SEO, even when users do not click.
Let’s check how.
Zero-click searches are search queries where users are provided the answer on the search results page. These users do not click on any website to get the information. AI shows user query answers in: Google AI Overview, SGE snapshots, Featured Snippets, Voice search, ChatGPT plugin search, and Zero-Click panels.
Types of Zero Click Searches include:
Examples Include:
These are helpful for users, but a challenge for traditional SEO methods. You might be ranking, but not getting the traffic. Searches are also conducted via voice, and users expect answers without any extra clicks.
