FusionQB

FusionQB is a customer data platform that pulls information from marketing channels and sales touchpoints into one profile for each customer. Businesses use it to track sales activity, study customer behaviour and personalise how they engage, and the company also builds industry-specific apps and portals.

What FusionQB offers

• Unified customer profiles — real-time data collected and enriched into a single view of each customer's journey.
• Sales lead automation — tools to nurture leads and track sales team activity, including remote staff.
• Analytics and prediction — business intelligence and machine learning to spot patterns in customer behaviour.
• Segmentation and personalisation — targeting by preference, interest and profile across channels.
• Integrations — more than 30 connectors feeding data into the platform.
• Business super app and custom portals — apps built for specific sectors.

Who it works with

It serves B2B clients in media, telecoms, banking, insurance, fintech and manufacturing. Examples include a case escalation portal for telecoms, an insurance dealer portal, an invoicing platform for fintech firms and a mobile app for logging product defects.

Key facts

• Integrations: more than 30
• Client type: B2B