FusionQB

One profile for every customer

FusionQB describes its core product as a customer data platform: a system that gathers information from marketing channels and sales touchpoints and merges it into a single profile for each customer. The company says the data is collected in real time and enriched, so a business can follow a customer's whole journey in one place rather than across several tools. Customers can then be grouped by their preferences, interests and profile, and content can be adjusted to each group as people move between the channels they use. More than thirty integrations are offered so that existing systems feed the platform without a rebuild.

Sales teams, leads and daily activity

The sales side of the product follows what each member of a sales team does, in real time, whether staff are working from an office, at home or at unusual hours. Managers can see progress across the whole team instead of waiting for periodic reports. Lead automation is meant to move prospects through a planned series of contacts, so that follow-up does not depend on someone remembering to make it. The company presents this as part of a wider set of tools for reaching customers through digital brand marketing.

Patterns in customer behaviour

The analytics layer combines business intelligence with machine learning to find patterns that repeat in how customers behave over time. FusionQB says these patterns help a business see the trends shaping its market and respond to them quickly. The predictive engine that sits alongside the analytics is described as a way to raise sales conversion and to improve the experience customers have on the way to buying.

Sector apps and custom portals

Alongside the data platform, the company builds applications and portals for particular industries, which it sells as business super apps and sector solutions. Its published examples cover media companies, where a social sharing platform is meant to extend a brand's reach, and telecommunications operators, where a case escalation portal aims to improve service delivery and customer engagement. Banks and lenders are offered loan documentation and tracking tools, and insurers a dealer portal. Fintech firms can use an invoicing platform, manufacturers a mobile app for recording product defects, and direct marketing companies a membership and events portal. Property developers are offered lead automation and a digital showroom, private institutions a community app for students and residents, and retailers a commerce portal with a customer app and loyalty tools. Private medical centres can use a patient app that saves staff time, and automotive companies a customer application built on connected device technology. The company says that when these apps are linked to the central customer profile, a client sees its customers more completely.